Email marketing is a method of using email to send information, advertising, marketing or product introduction to potential or existing customers. This is one of the important and cost-effective marketing channels. In the Covid epidemic, this is seen as an effective method for service industries, especially nail salons. However, not everyone knows how to make emails useful to avoid falling into spam. In this article, we will suggest ways for you to make your Email more attractive to customers.

Why is your email considered “spam”?

Sending bulk or automated emails poses a high risk of spamming because these emails have the same content and are not specifically distinguished for each recipient. In fact, a reliable email often has genuine content specifically for a specific recipient.

In addition, Gmail distributes emails in a continuous order to the inbox. However, when the inbox is full, the next emails will have to be routed to other folders such as “Promotions” or “Spam”. When the number of bulk emails sent at the same time is very large, the rate of emails falling into spam is unavoidable.

How to overcome the situation of “spam” email

To overcome the above situation, you need to note the following:

• Create useful content that is suitable for the recipient.
• Avoid writing all caps, bold, or italicizing the entire email title and content.
• Limit the use of too many images and avoid inserting large-sized images.
• Limit the use of different fonts, font sizes, and colors.
• Do not insert too many links in the email.
• Add an “unsubscribe” button at the end of the bulk email.
• Avoid copying content from Word or articles on the website into the email.
• Limit the use of too many special characters in the title and content.
• Do not use click-bait or spam keywords in the title and content.
• Create concise and valuable email content for the recipient.
• Include a footer with brief information about the business, address, and contact information.

By following the above principles, you can increase the effectiveness of sending email marketing without falling into spam. In addition, you should also update the complete information of the sender and recipient. Sometimes, there will be many customers who give fake emails to avoid being bothered by advertising emails, so you can use email filter tools to solve this problem and make your email marketing better quality.

Tips for creating attractive Email Marketing

Nail salon owners can refer to the following to create their own effective email marketing

Customize email to personalize it

Instead of using general nouns like “you”, “valued customer”, “customer”, call the customer’s name to create intimacy like: “Hello Lisa, we have a special promotion program just for you”.

Insert logos, slogans, etc. to increase brand recognition and convey the nail salon’s style.

Use email with special deals and appointment suggestions for customers

Use email marketing to greet customers with special offers or appointment suggestions. You can take advantage of information about when customers last used your service to suggest appropriate packages or services.

Diversify content and frequency of sending emails

Avoid sending too many marketing emails with similar content in a short period of time. Maintain a reasonable mailing density to avoid being seen as spam. If you send too many emails, even if the content is good, the likelihood of your email being classified as spam and subsequent emails will also face the same problem.

Choose the right time to send email

Choose the time to send email marketing carefully. Avoid sending early in the morning or midnight to ensure that the email is received at a convenient time and does not bother the recipient.

Choose the appropriate email template

Take the time to choose an email template that is appropriate for the content and program you want to convey. The email structure may include the company logo, personal thank-you message, voucher/gift, appointment scheduling, notes on previous appointments, and feedback section.

Above are T-Spa’s suggestions on how you can create effective Email marketing and wish you success.